In many precision machinery, construction, furniture and other industries, we introduce German equipment, parts and processes, but we cannot produce the quality of original (Made in Germany) products. "Made in Germany" has become an important reference for "Made in China". "Made in Germany" has the following four basic characteristics: durability, reliability, safety, and precision. These tangible characteristics are the outward manifestation of German culture on the material level, and what is implicit behind it is the unique spiritual culture of "Made in Germany". Its specific manifestations can be summarized into six major industry cultures.
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1. Focus on the spirit
In Germany, "focus" is the behavior of its "rational and rigorous" national character. German manufacturers believe in "small things make big things happen, small enterprises make big things". They don't seek to be large in scale, but to be strong in strength. They have focused on one product field for decades or centuries, striving to be the strongest and achieve great things. Founded in 1853 by Daniel Straub, a small metal products processing factory in the German town of Geislingen, WMF (Württemberg Metal Products Factory Wuerttembergische Metalwarenfabrik) has focused on kitchen utensils for more than 100 years and has grown into a large enterprise today. It is the world's top luxury brand of kitchen supplies and has become synonymous with stainless steel kitchen and tableware. Its products include tableware, pots, knives, kitchen utensils, table supplies, coffee machines, etc., with more than 15,000 varieties. WMF has always been the designated first choice for most five-star hotels and high-end restaurants in the world. In recent years, it has entered high-end shopping malls in central cities in my country and is the "Mercedes-Benz and BMW" in the kitchen.
2. Standardism
From A4 paper size to the step spacing of stairs, many of the standards we often come into contact with today come from Germany. Two-thirds of the world's international machinery manufacturing standards come from the "German Institute for Standardization Standards" - DIN (Deutsches Institutfuer Normung). It can be said that Germany is the birthplace of industrial standardization in the world. DIN standards cover all industrial categories such as machinery, chemicals, automobiles, and service industries, with more than 30,000 items, and are the basis of "Made in Germany".
The specific manifestation of standardsism in German enterprises is first of all "respecting standards". When it comes to manufacturing in Germany, "standards" are law. Respecting standards and abiding by them is as natural as wearing a seat belt and obeying traffic lights. The second is "standards first", that is, standards should be established before specific production and manufacturing. Mercedes-Benz achieves the goal of "zero defects" by implementing a "standards first" quality culture. The effective way is to improve the standards of each link and component in as much detail as possible.
3. Precisionism
Germans don't say imprecise words and don't do imprecise things. Many German technicians who come to China to install equipment use a four-legged ladder with a level. They first level the ladder and then ensure the level of the equipment installation.
According to the "European Times" report, the German garment industry commissioned a research institute to re-measure and compile data on German figures in order to obtain more accurate clothing sizes. Precisionism directly brings precision characteristics to German manufacturing.
In contrast, the high-frequency words in Chinese language are: "almost". While showing the Chinese people's ability to control "uncertainty", it also shows a negative vagueness and randomness without seeking precision. sex. The cultural reason why China's manufacturing generally has low precision includes this "almost" culture.
4. Perfectionism
At the end of 1984, Haier President Yang Mianmian was responsible for introducing refrigerator production lines to Germany. She once recalled the serious work performance of German workers: "I saw an ordinary German fruit and vegetable box operator at Liebherr. He injection molded a fruit and vegetable box, and he admired it. His action should be called an inspection, but What I saw in his eyes was a kind of appreciation, appreciation for the fruits of his own labor. After appreciating it, he would work around the machine to make the next one do better. This spirit moved me. I I saw that there are such serious and responsible people in the world. This worker moved me for a long time and shocked my soul. I think we should do the same. If we want to improve ourselves, we must start by doing things seriously. "Later, Haier began to reshape Haier's manufacturing culture with "smashing refrigerators" as the prelude, and thus introduced German manufacturing culture.
5. Order (procedural)ism
The sense of order is first reflected in time management. Germans, regardless of age or sex, all have a "Terminkalender" in their hands. Activities at various times of the day, even what to do on Christmas, all schedules are planned in advance instead of improvising at the last moment.
Orderism is mainly manifested as processism in specific work. For example: At a company's equipment installation site in Germany, six technicians first held a meeting to study the drawings and flow charts, and then started working. No one can be seen idle and idle, and no one can be seen in a hurry. Everything proceeds quietly according to procedure. In short, whether the Germans are cleaning windows, cooking, processing parts, or installing equipment, "no matter what they do, they cannot do without two unshakable premises: one is the program and the other is the tool. Which tool must be used for any program, and which tool must No changes should be made to whatever program is used."
Therefore, there is no need to implement 5S (sorting, rectifying, sweeping, cleaning, and quality) in German companies, everything is done consciously.
6. Solid spirit
"Made in Germany" truly considers the interests of users in design and use of materials, focusing on intrinsic quality over appearance and flashy functions. The safety factor and durability of German cars are significantly better than those of some competitors.
"Responsibility, reliability and honesty" make Germany fake-free and genuine. The "sense of responsibility" enabled Germany to seriously assume its war responsibilities, and it was accepted by the international community and has now become a non-permanent member of the United Nations Security Council. Germans are responsible for their work, customers, and products, and ensure the reliability and authenticity of their products with their reliability and honesty. In short, the solid appearance and performance of "Made in Germany" come from the solid spirit of its manufacturer.
