On the National Day of 2023, a giant "Bless the Motherland" flower basket will be unveiled in Tiananmen Square. In a festive atmosphere, "Metal Processing" is about to celebrate its 73rd birthday. This special day, for "Metal Processing", is not only an explanation of the past, but also an expectation for the future. In the days to come, "Metal Processing" will continue to uphold its consistent purpose, provide readers with high-quality content and services, and promote the progress and development of China's metal processing industry.
"Machinist" was founded on October 1, 1950. The magazine has always adhered to the purpose of "promoting advanced manufacturing technology of metal processing and exchanging practical experience in metal processing production" and adhered to the reporting direction of "focusing on practicality, originating from practice and serving production", in order to promote the development of my country's metal processing technology and It has made outstanding contributions to the improvement of equipment level and the development of metal processing industry, and has become one of the scientific and technological journals with the highest brand awareness, widest coverage, greatest influence and strongest competitiveness in the field of metal processing in my country.
Founded at the beginning of the founding of the People's Republic of China, serving the field of metal processing
At the beginning of the founding of the People's Republic of China, there were many wastes waiting for improvement, and "The Mechanical Worker" came into being. This is one of the earliest scientific and technological journals established in the field of metal processing in my country. The establishment of the publication received strong support from Comrade Liu Ding, Vice Minister of the Central Ministry of Heavy Industry. He also personally wrote the launch speech - "I wish "Machinery Worker" a bright future."
Since the first issue, four technical series have been launched - basic machine parts, metalworking, lathes, and casters, and experienced experts have been invited to write. Since then, "Machinist" has successively launched technical lectures in the field of metal processing and published a large number of highly practical articles, which has played a very good role in popularizing technical knowledge and promoting advanced production practice experience. For 70 years, the magazine has been focusing on the metal processing industry, promoting new technologies in metal processing, communicating innovative results in production, and greatly promoting the technological progress of the industry and enterprises.
Based on the front line of production, cultivating skilled talents for the metal processing industry
The readers of "Machinist" magazine are mainly technicians, managers and skilled workers on the production line, as well as technicians in related research institutes and teachers and students in colleges and universities. Many readers have greatly improved their technical level by studying, digesting and applying the advanced technology and practical production experience introduced by "Machinist" magazine, and have made due contributions in their respective positions. Many readers have grown into model workers and experts in technological innovation, and some have even stepped into leadership positions.
"Mechanical Worker" magazine pays great attention to the national famous labor models emerging on the front line of metal processing and production, and promotes their valuable practical experience and exquisite skills to the whole country. For this reason, it has forged a deep friendship with these national labor models. As Comrade Lu Shenghe, a nationally renowned model worker and former deputy director of the Standing Committee of the Dalian Municipal People's Congress, wrote in a letter: "From the time I entered the factory until today, I have never left this excellent publication, "Machinery Worker," with the deepest feelings and the greatest benefits. , the results I have achieved are inseparable from the help "Machinist" has given me." In addition, there are many nationally famous labor models in the field of metal processing, such as Ni Zhifu, Ma Hengchang, Zhao Guoyou, Su Guangming, Wu Dayou, Ma Xueli, Shi Hongzhi, Zhao Xuequan, Su Tianhe, Sheng Li, Zhu Daxian, Gui Yupeng, Sun Maosong, Jin Fuchang They are all old friends of "Machinist" and have become a precious asset in the development of the magazine.
Committed to promoting new technologies and promoting technological progress of industries and enterprises
In the early days of the founding of the People's Republic of China, the machinery industry faced many problems. At that time, most factories still used old belt machine tools and needed to be transformed; many factories faced the transformation from repair factories to enterprises with manufacturing capabilities; in order to improve production efficiency, it was necessary to popularize high-speed cutting, New technologies such as multi-knife and multi-blade... To this end, "Machinist" attaches great importance to the experience and superb technology created in production practice, reports in a timely manner and promotes it nationwide, and also actively introduces the Soviet Union's advanced manufacturing technology. Through the exchange and promotion of advanced technology, the development of manufacturing technology in the machinery industry is promoted and the manufacturing level of enterprises is improved.
In May 1965, the National Advanced Tool Technology Exchange Conference and the National Tool Exhibition were held in Beijing. At the same time, more than 50 comprehensive and special technical reports were held, and as many as 100 cutting tools, fixtures, molds, etc. that had been carefully selected were exhibited. More than 2,000 species. This was an important event in the history of my country's metal processing industry and a concentrated display of my country's machine tool products and technologies at that time. "Machinist" made a series of special reports on this exhibition, disseminating industry information in a timely and effective manner, and demonstrating its rapid response ability to capture industry hot spots.
In addition, "Machinist" has a strong sense of social responsibility in promoting new technologies. Over the years, we have cooperated with national key new technology promotion projects, actively participated in industry activities, exchanged and promoted advanced technologies, and played an important role in the promotion of major new technology projects in the country's "Sixth Five-Year Plan" to the "13th Five-Year Plan". For example, "Metal Coating Technology" published in "Machinist (Thermal Processing)" in 1987 was the first publication recommended to readers by this journal. After the article was published, the response was very strong and achieved good social and economic effects. It is estimated that this technology has created a domestic value of about 700 million yuan. This technology continued to be a national key new technology promotion project during the "Seventh Five-Year Plan" period, and was awarded the "First Prize of the First National Science and Technology Progress Award" in 1986. This article won the "First Prize for Outstanding Science Popularization Works" in the "Second National Outstanding Science Popularization Works" selection jointly organized by the China Association for Science and Technology, the Press and Publication Administration, and the China Science Popularization Creation Association.
Facing production reality, solving problems for enterprises
"Machinist" has consistently adhered to the reporting direction of "focusing on practicality, originating from practice, and serving production" for many years. The articles published are "short and concise, easy to understand, lively and diverse, and specific and practical", and are deeply loved by readers. , some articles can be used in production practice after being published to solve problems for enterprises.
In the early 1960s, the withdrawal of Soviet experts brought great difficulties to the production of many industrial and mining enterprises in our country. The production equipment of many enterprises even found it difficult to start operation. In 1964, "Machinery Worker" resumed publication, focusing on the technical guidelines and policies of the machinery industry and the common technical key issues in production, and opened columns in the magazine, such as the column "Shenyang Mass Technical Cooperation Activities" and "Harbin Technology Innovation" album, "Beijing Tool Exhibition Advanced Tool Collection", etc., introduce the advanced technology and experience of Jin Fuchang and Su Guangming in cutting tools, rolling processing, arc welding, large-thickness steel cutting, etc., in order to promote advanced metal processing technology, Promote the technological progress of enterprises and make due contributions.
In the special historical period at that time, "Machinist" resumed publication in 1972 under the title of "Machinist (Technical Information)". After the resumption of publication, it actively promoted new technologies and launched serial technical lectures in each issue to introduce new processes and technologies in mechanical processing to make up for the losses caused by the "Cultural Revolution" and contribute to the recovery and development of the machinery industry. In 1978, "The Mechanical Worker" won the second prize at the National Science Conference. This award was a commendation for the major scientific and technological achievements in the nearly 30 years since the founding of New China. In 1980, the circulation of each issue of "Machinist" magazine reached 410,000 copies.
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Won the "National Science Conference Award" in 1978
Several generations of readers, writers and editors have built a great machine together
In 1981, a conference commemorating the 30th anniversary of the founding of "Machinist" was held in Beijing. Leading comrades such as Ni Zhifu, Shen Hong, Liu Ding and more than 1,000 people from all walks of life attended the conference. At the Thousand People Commemoration Conference, Senior Minister Shen Hong praised the magazine and said: "As soon as I entered the door, I saw the complete set of bound volumes of "Machinist" from its inception in 1950 to the present. This is a great machine. This machine Not made of steel, but forged with the blood and sweat of many people."
In 1990, a conference was held to commemorate the 40th anniversary of the founding of "Machinist". Leading comrades such as Ni Zhifu, Jiang Yiwei, Shen Hong, authors, representatives of new and old heroes and models, and reader representatives once again gathered in the capital Beijing.
In October 2000, the 50th anniversary symposium was held in the Great Hall of the People.
In October 2010, the 60th anniversary symposium was held in the Great Hall of the People.
In October 2020, it was the 70th anniversary of the founding of Metal Processing Magazine. The magazine held the "70th Anniversary Commemorative Conference of Metal Processing".
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Gui Yupeng, a national model worker and former vice chairman of the China Machinery Industry Cutting Tool Technology Association, presented an inscription
Through these five commemorative conferences, readers, authors, and editors gathered together to brainstorm and plan the development path of "Metal Processing" (formerly known as "Machinist"). At the same time, I hope that this book will be built with the hard work and sweat of generations of readers, authors, and editors. The "great machine" that came out will always remain young and energetic, and will continue to make greater contributions in the field of metal processing.
An all-media platform after the integration of journals and networks
In 2008, in order to adapt to the development of the industry and the changing needs of the readership, the cold processing and hot processing journals of "Machinist" were changed to bimonthly publications and renamed "Metal Processing". The renamed "Metal Processing" cold processing and hot processing journals continue to maintain the three unchanged principles of "Machinist": that is, the purpose of the publication remains unchanged, the service field remains unchanged, and the content and features remain unchanged, making it irreplaceable in the field of metal processing. "Excellent content provider" to meet the increasingly diversified needs of readers and customers.
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Issue 10, 2023: "Metal Processing (Cold Processing)" (left), "Metal Processing (Hot Processing)" (right)
Starting in 2009, the planning of "Metal Processing" magazine began to focus on the market trends of the machine tool industry, how to respond and develop under the financial crisis of enterprises, and actively spoke for enterprises. The cold processing and hot processing editorial departments began to visit a large number of enterprises to understand the impact of enterprises. Real situation, speak for enterprises through the magazine platform, seize the opportunity of industry exhibitions, interview the person in charge of each enterprise, and understand the real needs and difficulties of the enterprise. At the same time, the editorial department pays close attention to national policies, interviews experts from industry associations from time to time, and publishes new policies and interpretations in the magazine as soon as possible.
In the financial crisis and post-crisis era, "Metal Processing" chose to stand together with enterprises and industries, actively seek business opportunities for enterprises, tap market potential, and fulfill its media responsibilities. "Metal Processing" brilliantly demonstrated its performance in the most difficult period of the manufacturing industry. assumed his responsibility.
In 2011, "Metal Processing" began to explore Weibo operations. In 2013, the Metal Processing WeChat official account was launched. Since then, "Metal Processing" has taken the lead in breaking out of the encirclement and entering the stage of publication and network integration. The new media technology of "Metal Processing" is constantly updated in the exploration, and new business carriers are constantly hatched and formed, gradually developing from the original media model of two magazines and one website to a five-digit media model integrating paper media, digital media, activities, books and services. An all-in-one all-media content service and promotion platform.
In 2013, the metal processing WeChat public account was launched. Faced with an unprecedented new information dissemination carrier, is it necessary to connect to unknown carrier forms? Faced with this disruptive change in the traditional information collection and distribution model, most traditional media fell into doubts and feasibility studies, so that they stopped moving forward and fell into a quagmire of anxiety. "Metal Processing" adjusted its thinking in a timely manner, formulated a strategy for rapid development, reconstructed the traditional information dissemination cycle and model, and adjusted working habits and ideas. The operation strategy of the company's leadership team is: put aside ideas that employees can't keep up with or don't understand before they are discussed again. In this change of information model reshaping, we must quickly seize the commanding heights. During the period of rapid growth in WeChat fans and reading volume, "Metal Processing" marched all the way, formulated a 3+N WeChat development strategy, unified WeChat fans as "golden fans", and established provincial and municipal QQ groups around "golden fans". At the end of 2014, the number of "gold fans" exceeded 100,000, and it has been singing ever since. While other media in the same industry were still in the wait-and-see stage, "Metal Processing" quickly completed the accumulation of fans and seized the bonus period of the WeChat official account. Today, the metal processing WeChat matrix consists of 11 WeChat official accounts, covering metal processing, automobile manufacturing, general machinery, and is also refined to machine tools, cutting tools, robots, welding and cutting, heat treatment, forging, casting and other industries, with 2 million users. The professional industry fan base has become the No. 1 WeChat platform in the machinery manufacturing industry, paving the way for the transformation of "Metal Processing" magazine into new media and smooth business transformation, bringing the brand image and influence of "Metal Processing" to a new height.
In the second half of 2014, the "Metal Processing" WeChat official account began to stand out and quickly became a star WeChat platform for the manufacturing industry. It once ranked first in the "Specialized Industry" category of the "2015 WeChat Official Account Classification Ranking". In May 2015 In September, the number of fans exceeded 200,000, ranking sixth in the technology industry. As of September 1, 2019, the total number of readers of Metal Processing WeChat exceeded 170 million, the average number of reads per message was nearly 20,000, and the highest number of reads for a single message exceeded 860,000. Focusing on the WeChat public account, "Metal Processing" actively explores the interaction between the journal and the Internet, and embeds QR codes in journal articles to enable it to carry more different forms of content such as videos, animations, audios, article extensions, WeChat articles, and website full text. The content breaks the limitations of mobile phone screens and computer screens, and connects journals, mobile terminals and computer terminals.
In August 2015, "Metal Processing" relied on its strong fan base and responded to the needs of professional fans to select good books. It established the "Golden Powder Mall" mobile online bookstore, mainly targeting readers in the machinery industry, building a professional book trading platform and saving money. It gives readers time to choose books.
In March 2017, "Golden Powder Lecture Hall" and "Metal Processing Live Broadcast Platform" were launched successively, creating online micro classrooms around the industry's advanced technology and equipment, creating micro forums around industry hot topics and activities, and conducting live reports on well-known domestic and foreign industry exhibitions. . Through online, the industry's new technologies, new products, new processes, and expert arguments are displayed to readers more "closely". Readers can interact with experts through messages, and through video recording and playback, fans can watch the latest trends and trends in the industry at any time. Activities to learn the latest technology at any time. In 2019, a series of columns such as corporate live broadcasts, dialogues, and industry news will report on the industry from multiple angles and in all directions at different times. VR panoramic exhibition halls, online exhibition halls, etc. will be launched one after another. The online products of "Metal Processing" will gradually diversify and Serialization.
In 2017, the metal processing APP knowledge service platform was launched. In 2018, the metal processing online was completely revised to realize adaptive display on mobile phones and computers and present it in the form of information flow. At the same time, the metal processing Weibo account, Toutiao account, Miaopai, Douyin and other multi-platform operations realize the full online distribution of industry information on multiple platforms. Since then, "Metal Processing" has truly entered the era of all-media operations. The digital media with "two micros, one terminal and one network" as the main body has driven the online and offline spread of the metal processing magazine's all-media products.
Offline activities flourished, and magazines began to explore various models, forming large-scale and serialized technology forums. For example, the "Advanced Energy-saving Heat Treatment Technology and Equipment Seminar" was held for 10 times, the "High-end Induction Heat Treatment Technology Exchange Meeting" was held for 4 times, the "Rail Transit Advanced Metal Processing Technology Exchange Meeting" was held for 3 times, and the "National Failure Analysis Special Training "Class" was held for 4 sessions. in addition
