Sandvik Coromant is pleased to announce the appointment of Mr. Xu Peiyao as General Manager of Sales for China, effective August 1, 2026. Mr. Xu will report directly to the Vice President of Global Sales and join the global sales management team. He will assume full responsibility for sales operations, strategic market planning, customer partnership development, and the implementation of cutting technology solutions within China. This key appointment underscores the Sandvik Group's strong commitment to the Chinese market; it will further solidify Sandvik Coromant's leadership in the domestic metal cutting sector and facilitate the steady execution of the Group's 2030 growth strategy.
Mr. Xu has a long-standing history with Sandvik Coromant, having previously served the company from 2006 to 2016. After leaving, he continued to build his expertise in high-end manufacturing, holding various senior management positions at the CERATIZIT Group. Prior to this new appointment, he served as the Head of Asia-Pacific and General Manager for China at the international manufacturing group LMT. His extensive career has equipped him with mature experience in strategic planning for the Asia-Pacific market, team management, and key account operations, combining deep industry knowledge across the entire metal cutting value chain with a global management perspective.
Michael Eneberg, Vice President of Global Sales, stated:
"Mr. Xu possesses extensive experience in general management within the machining and manufacturing sectors, combining deep local roots with the ability to operate in multinational markets. China is a vital strategic market for Sandvik Coromant. I am confident that Mr. Xu will lead the Chinese sales team to seize opportunities arising from the upgrading of the manufacturing industry, unlock new growth potential, and accelerate the implementation of the Group's growth strategy in China."
As the new head of sales for China, Mr. Xu will work alongside the local team to deepen long-term strategic partnerships with customers across various industries. He will focus on gaining precise insights into the development needs of the domestic high-end equipment and precision manufacturing sectors, while continuously refining cutting solutions and lifecycle service systems. Additionally, he will vigorously promote cutting-edge cutting technologies, develop local talent, and enhance brand value, thereby laying a solid foundation for Sandvik Coromant's long-term, high-quality development in China.
